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Blueball Mountain Spindle & Needleworks, the Yarn and Fiber Shop in Historic Downtown Elizabethtown KY, has become the focus of the activities of All One Farms. The Farm, itself is still where the Sheep are raised, Gardens are kept and large dyeing and processing takes place. We continue to live simply, still seek to be self sustaining and remain conscious of our role in the universe. Every day is an adventure and it doesn't always take me where I plan. Come journey with me and share my experiences as I continue evolving my dream. Email me at luna.headhearthands@gmail.com.

Thursday, January 7, 2010

Personal Branding in the Slow Lane


I love the snow coming down.  I woke this morning before 7 to it's soft first flutterings and I have been watching it ever since.  How grateful I am to be here, to be able to take the time to watch the snow come down.

The Sheepie Girls huddle together in their shelter.  They don't need much.  No big barn and million dollar facilities.  They need the air flowing around them.  As I do.  I stand out on the porch in my jammies, feeling the cold air on my skin and marvel at the beauty of it all.  And I am at peace here in my simple house with it's worn furniture and peely paint.


I am reminded that I want nothing more than to live here and wash my dishes by hand in a sink that is too small with no counters then go sit at my spinning wheel or blend some fibers that I dyed the day before. Or not.

I've been reading a lot about the 'new'  marketing and  'growing' a business in the age of the internet and social media. Personal branding is the thing right now.  Underlying it though, I sense the same hectic selling and self promotion that I knew 23 years ago when I worked in NYC as a Sales Promotion Manager for a huge textile company.  I left there when my son Will was born knowing that I wanted a different way of life. It took awhile, but here it is.  And I know that I don't want to go back to that same sense of pushing and shoving to come out on top of the heap.  My personal brand is that I like taking it slow and easy.  I don't want to push.  I don't want to shout out.  I prefer to invite you in to my world, to share a bit of it with me.  Laugh and tell stories. Make things together. Enjoy the moment here...while also keeping an eye toward the rest of the world.  There is a lot of good going on out there, too.  So much creativity and innovation.

So that's my personal brand. I make things and sell things and teach things, too. There is a lot going on but it will come out to the surface slowly. My passions are quiet.  You might even have to dig it out of me a bit. Or look around a bit on your own.  Or ask me a question. It probably won't get me to the top of the heap and I'll miss some stuff that is moving by quickly, but that's ok.  There's plenty to go around. Meanwhile, I'll be watching the snow today.


  1. Love your way of saying this! I hope my piece comes after moving and slowing down to enjoy creating again.
    Happy New Year Luna

  2. You inspire me, Luna! I have felt so dead, creatively speaking, for the last several months.

  3. Thank you ladies. You'all are some of the most creative folks I am honored to know and I am inspired and supported by your good wishes.

  4. I hope you had at least slippers on outside. As gorgeous as the snow is, it's still cold. Hmmm... felted slippers?

  5. Such a beautiful place, and the girls are looking fine, I bet they like this cool weather.

    You have the perfect attitude about life Luna, don't ever lose that. Country life...peace and serenity is where it's at! Oh, I like my little sink too.

  6. Wow... the life you're living now is my dream :) You have a very inspirational blog (and farm!)

    And I believe you're right, your "brand" will come to you organically.

  7. Thank you Juliana for coming by and sharing a little of my life here. Dream it, see it, it will come to you. Then keep it in sight at all times.



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